Inner West Nutrition
A contemporary brand designed to reflect growth, vitality and personalised wellbeing.
CREATIVE SCOPE:
Visual Identity
Brand Pattern
OVERVIEW:
Inner West Nutrition is a nutrition consultancy dedicated to helping people improve their health through simple, sustainable nutrition and lifestyle practices. With a highly personalised approach, the business supports and guides clients through their individual health journeys, empowering them to create meaningful and lasting change.
Joco was engaged to create a visual brand identity that captured the warmth, care and expertise at the heart of the business. Inspired by growth, vitality and human connection, the identity features a stylised hand illustration nurturing flourishing leaves, symbolising support, guidance and transformation. A vibrant yet calming colour palette, custom brand icons, bespoke pattern design and contemporary typography work together to create a brand that feels approachable, confident and full of life while reflecting Inner West Nutrition's commitment to helping clients thrive.
