Elite Laser Clinics
A sophisticated brand refresh designed to reflect expertise, elegance and innovation.
CREATIVE SCOPE:
Visual Identity
Print Collateral
Custom Pattern Design
OVERVIEW:
Fifteen years ago, I helped Fiona launch Elite Laser Services with a brand identity built for a business just finding its feet. As her reputation, expertise and clientele evolved over time, the brand had naturally outgrown its original look and was ready for a more elevated direction that reflected the premium nature of her services.
Working within the beauty industry and alongside leading clinics as a trusted mobile laser technician, Fiona’s business is known for its professionalism, advanced technology and exceptional level of care. The refreshed identity needed to feel polished, sophisticated and contemporary, while still holding a sense of warmth and femininity.
Together, we crafted a refined new visual identity designed to position Elite Laser Services as a premium and trusted leader within the industry. The final brand suite included a primary logo, brand mark, carefully considered typography system and an elegant colour palette that brings a sense of confidence, beauty and quiet luxury to the brand.
